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A Fable about Marketing Plans
An ambitious immigrant arrived in the country intrigued by the promise of "a chicken in every pot".
Almost instantly, he was "enchanted" by NYC sparrows.
Because, back in his country, he used to make cages, he became inspired and sought to "put it all together" through the magic of free enterprise.
Imagine then, his consternation when the marketplace opined that his clever creations were "inappropriate" for common sparrows.
Thus his business never "got off the ground".
MORAL: A certain Packaging might be "all She wrote".